For Builders

Participate in the Parade of Homes

The Fall Parade of Homes offers a venue to showcase your beautifully designed homes. This is your chance for consumers to see the very best in residential construction, including new designs, products and services in today’s new homes.

Benefits of participating in the Parade of Homes

  • A dedicated page for each entry, visible for at least a year after in person Parade
  • Marketing Exposure
    • An expansive multi-media advertising campaign through billboards, TV ads and social media
    • Featured in the Fall Parade of Homes Magazine
    • Fall Parade of Homes website available year round
    • Builder will get usage of the virtual tour to use for their website and for standard marketing purposes
  • Recognition for Builders and Parade of Homes Winners in this year’s awards gala
  • Complimentary ticket to the Gala
  • Virtual Home Tour is available for each entry for an entire year
  • Visitors will have the opportunity to see your craftsmanship and talk with you about building or remodeling opportunities

important Information

Deadlines, Important Dates, Entry Fees

LATE ENTIRES (any submission after 8/1) will not be included in the Parade of Homes Magazine.

Entry Fees
Responsive Table
Category Early Bird Standard
Upcoming New Construction, Remodelers, and/or New Communities $1800.00 $1900.00
Occupied Home $900.00 $950.00
Upcoming New Construction, Remodelers, and/or New Communities $1,250.00 $1,350.00

*Multiple Entry discount - $100 off each additional entry

Descriptions | Details | Benefits

NEW CONSTRUCTION

Full Entries can be judged, and are open for in-house tours

What’s Included!
Publication

Receive a Full-Page Ad in the Fall Parade of Homes Magazine

The ad will include a builder bio, pricing information, plan features, square footage, directions, agent information, vendor list (members only will be printed), builder company logo, colored front elevation.

Parade of Homes Website

Entry displayed on the HBAWS Parade of Homes Website

The website will include builder information, pricing information, directions, square footage, floor plans, plan features, reasons to see the house, virtual tour, vendor list (members only will be listed), builder company logo, colored front elevation

COMING SOON, REMODELERS, AND/OR NEW COMMUNITIES

Entries cannot be judged, open for an in-house tour if applicable
Optional Add Ons
  • Under Construction Entries can choose to purchase a colored front elevation rendering at an additional price of $350
  • Reduced Entries have the option to purchase a virtual tour for an additional cost of $200
What’s Included!
Publication

Receive a 1/3 PAGE Ad in the Fall Parade of Homes Magazine

The ad will include a builder bio, pricing information, plan features, square footage, directions, agent information, builder company logo, front elevation

Parade of Homes Website

Entry displayed on the HBAWS Parade of Homes Website

The website will include builder information, pricing information, directions, square footage, floor plan, plan features, reasons to see the house, virtual tour (if selected), builder company logo, front elevation.

OCCUPIED HOME

Occupied Home Entries can be judged, homes will not be open to the public 

Homes must be completed between October 23, 2024, and September 30, 2025.

Occupied Home waiver signature required by owner and builder if judged

What’s Included!
Publication

Receive a Full-Page Ad in the Fall Parade of Homes Magazine

The ad will include the development, builder information, plan features, vendor list (members only will be printed), builder company logo

Parade of Homes Website

Entry displayed on the HBAWS Parade of Homes Website

The website will include builder information, pricing information, directions, square footage, floor plans, plan features, reasons to see the house, virtual tour, vendor list (members only will be listed), builder company logo, colored front elevation

IN ADDITION, ALL CATEGORIES WILL INCLUDE PARADE OF HOMES MARKETING & BENEFITS

  • The Parade of Home will be promoted through ads, billboards, Facebook, Instagram, YouTube, Forsyth Family Magazine and more!
  • Builders will be able to use the virtual tour for their website and for standard marketing purposes (if applicable to their category and/or selected).  
  • 1 Complimentary Ticket to the Gala
  • Recognition for Builders and Parade Homes Winners at this year’s Awards Gala

 

Checklist for Builders
  • Review Inventory, select home(s) for submission
  • Complete Submission Form through Parade of Homes website to receive an Entry Packet and The Registration Link.
  • Submit all supporting documentation for each submission (Due August 1, 2025)
    • Rendering Submission Form
    • Vendor List
    • Floor Plans
    • Front Elevations
  • Approve Red Earth Rendering Draft for Parade of Homes Magazine (Due August 8, 2025)
  • If applicable, Occupied Home Waiver signed by owner and builder (Due August 8, 2025)
  • Save the date and attend Parade of Homes Breakfast, Tuesday, October 14
  • Purchase tickets and attend Golden Home Awards Gala, Thursday, October 16, 2025, Tickets go on sale: September 16, 2025. (RSVP required by October 3, 2025)
Judging Information & Guidelines

Judging will be held on Friday, October 10, 2025, from 8:00 am to 4:30 pm

  • Each house will be judged on its own merit and not against another builder’s home.  The judges will score each house based on specific categories, which are outlined below.  Scoring will take place, and each entry’s score will determine the award rewarded for the home.  The highest award will be Platinum, followed by Gold, Silver, and Bronze.    
  • Furnishings and accessories are staged at the discretion of the builder.  Furnishings are not considered in the judging process.  Homes are judged based on workmanship and design.
  • The minimum lawn requirements to qualify for judging are to have the lawn graded and straw put down.
  • Parade homes will get one chance to be judged.  Drivers cannot go back later to judge a house if for some reason it was unavailable to be judged when the judge first arrived.
  • Houses will be judged on both exterior and interior as follows:
    • Exterior
      • Curb Appeal
      • Workmanship
      • Special Touches
      • Design
      • Outdoor Spaces
      • Landscaping
    • Interior
      • Workmanship
      • Quality of Materials Used
      • Detailing
      • Floor Plan, Flow & Design
      • Primary Suite
      • Kitchen
      • Living Areas
      • Bathrooms
      • Closets/Storage Spaces
      • Lighting
      • Special Touches
  • All awards will be presented at the Golden Home Awards Gala, Thursday, October 16, 2025, 6:00 to 9:00pm.
For your review, the Official 2025 Judging Sheet is shown below.
Official POH Judging Sheet for 2025
Official 2025 Judging Sheet

Participate in The Winston-Salem Parade of homes

Visit Beautifully Crafted Homes

Winston-Salem Parade of Homes